The Effect of Color on Food Appeal

Kris F.

The purpose of this experiment was to determine if people are visually attracted to foods with certain colors. To carry out this experiment, 5 food/color tests were designed. Each test was of a certain food group and there were three samples in every test, each with a food of a different color. Approximately 50 people were questioned about which food per group they would be most likely to eat if all of them tasted the same.

After completing this experiment, it was found that, in the cereal test, 58% favored the multi-colored, 22% favored brown, and 19% favored plain. In the Pop-Tart test , 46% favored Wildberry (brightly colored), 31% favored brown, and 22% favored plain. In the M&M's test, 55% favored the multi-colored, 34% favored the yellow, and 10% favored brown. In the water test, 55% favored the clear water, 34% favored the blue-colored, and only 10% favored the yellow. In the gumdrop test, 43% favored red, 38% favored multi-colored, and 17% favored white. It was found that the majority of the people questioned favored foods in bright colors or in groups of multi-color.

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