The purpose of this experiment was to determine whether people remember more after taking in information through their visual or auditory senses. To perform this experiment,ten flash cards with pictures of objects on them were made. Also, an audiotape was made with five-second intervals in between each name of an object. The willing participant was shown ten flash cards featuring different objects. They were given five seconds to view the card. They were then asked to write down as many of the objects as they could remember. Then they were asked to listen to an audio tape that was a recording of the name of a different set of ten objects. Again, following the listening of the tape, they were asked to write down the name of as many objects as they could remember.
The experiment concluded that people remember information better when received through their visual senses than through their auditory senses, but only by a slight margin. After viewing objects, the participants remembered 8.3 out of 10 objects; after hearing the name of objects, the participants remembered 7.8 out of 10 objects.